I've used the term "Empathetic Innovation" to describe my process for designing products, features, and their UI & UX. It's about the basics: solving real problems in people's lives, and not designing in a vacuum; iterating with users to ensure success. It's also about psychology: understanding our user's psychology and what cognitive science teaches us about optimal experience to direct the product design. When the interface can match how a user thinks about their information, our software successfully clicks into their lives by reducing the cognitive burden placed on them. The result: a happier user, spending less time, using more powerful tools, more easily. Fore more on my process, check out this list of articles I've written on Medium »
Back in 2011, third-party email apps were nearly non-existent. However, I was interested in discovering the disconnect between how we think about & use email versus how it actually works. What came out of the exercise was a set of ideas that would go on to receive $54k in funding on Kickstarter, be called "Ingenious" by David Pogue in The New York Times, become the top paid app in the Mac App Store, and inspire an explosion of third-party email apps.
I wrote this case study about how I used the psychology of optimal experience to design Mail Pilot — in particular, all the unique aspects brought forward in the interfaces for the Mac, iPhone, and iPad apps. To really get a glimpse into how I go about designing products, that's a great start. Just scroll down to where the seven major points begin. I also wrote an article on the unique navigation structure we brought to Mail Pilot's iPhone app in 2014.
You can also learn more about the methodology behind Mail Pilot that birthed the products in 2012 on its website, and you can see more about the apps on the archived Mac page and the archived iPhone & iPad page.
Throttle is a smart browser extension that generates unique email addresses for everything you use online, so you can control who sends you email and when. It gives you airtight control over who can send you email, you can find out if someone sells or steals your email address (and shut them all down), get all of your mass mailings in a single daily digest email reducing interruptions throughout the day, and solving the crux of the problem, you get to stop giving out your email address online. Best of all, because of its innovative design, it doesn't require a change to your workflow, and it doesn't require you to hand over the keys to your inbox.
On launch day, Throttle took the #1 spot on Product Hunt, quickly joining the 1K club with the other rare few products that have passed 1,000 votes.
I wrote this case study breaking down one single design decision in Throttle's reading list to show the intentionality behind every detail. In another article on how I use the psychology of optimal experience to direct my product design process, I included case study examples of Throttle in points #2, #5, and #7.
You can also learn more about Throttle on its website.
These products have accumulated various accolades for the product ideas themselves, as well as their UI & UX designs.