MediumBookMediumBook

Over 50,000 people have purchased our software.

We've bootstrapped a million-dollar business with products that have topped the App Store charts in 90 countries, are used by over 50,000 customers, and been featured as "Ingenious" in the New York Times, all without ever paying for advertising. How? It's all thanks to our process for innovation through which we design world-class products that sell themselves.

In this book, I will teach you our process of innovation, Empathetic Innovation. This will be your blueprint for world-class product ideation and business design. You'll learn how to find and identify problems worth solving, how to come up with world-class solutions, how to iterate and test concepts with people, and how to craft marketing that will click with potential customers within seconds.

Yir>F],mjv{ݒXe+r$$B\MMU,9JNp)'.I-[FΑmjȱ)u-F׹McClwM]xՃQVίLN9_\)td >´uOƃX{s<ɧgSY;puGi0o{c|q Jm{DA[ !v HeEdadǂ18Nݚ-lB`Sd<-X&$9cd{ 6]zlw\ V| J4I0F>xLMww)0a6s'-U"o|4w?5Yr8H%6A(hyFrv6 ٖDb,oGu6M )i pm^w԰ނ* 1Rh5>to)`4]"Bjh gHNĦYĖ!U6u_ ^ bRaǛe:Y:A+gi)>1Λa9M_HHybh<'&m_X/D^Q$d6Mp<)b5bxMxLl!3BKYduYZxi j#4{#~mzَ&%XK>o&FlNsKvn蘣  =~ٟј?,_헂@up+_*|Đ>HVPxʟWƖ+8ƕt8V#̆䘚%[ {{rÂGiR3#zml'paITbr$jA]S+JҮT+C$AeVmY#3|rgh=D-m4vRg5~~qVDwWِ>˧e2[i,yi䃕Už9ݷn套"FW}d q>ӝp?dחn?xNRv ~VJ>Z1 zV{oqa%e i5׫TWjCuF3v@KylTUvUe#Mlσ_DF\77l՛k)Ѻz#חʦ7oTn:3צf~|FS)[v@/u[eRc#Vkkc<97R%=m_`ٰ؛ U0Z-ws7i6Nu8QZp[Ʌd^L?Cٝ b:o]~̟LT,ZϹ6o%;^xV8(&32YAkWh:SqnVk_W-C~`2hQ6Ln1d]*-m# ket=jt|"9ɕ> v"[^Lӵ{=|)Q^O]5HN9HYx͔gVQ?\o_;ޢ'P\˛W$s\?O/if=k z\6OVkH_jcuPx]C+yFyF3Zn)|6ZK4]<{V_4MxG9jkiExZ, ᡷjlۭ9_KCk ]-M_f7n*OثmN"alT*BOu+_R]5ە矡d[=bCHi^|X@W^`jz چ]Va'p D%k 6v ;æUB*􁙫aЄʶ [0$iC)=XSv0"64vͤ ʊ}̉ivhp5t 2>…ýÅøD<ú¾šø7M¼™ÙÝêO:Þ¥5òå²µû»øë@?œ1ä‡ßc4ßÄéÅNL–´ÙY¶¾ß³¬ôMS V<“År[6ÏG"ÙÃø}ÏÑb ãY1 u¿_ÿí4üýÓ¶Ÿ{ Á4DBk‡aQÆžk~Ϩ7 Söœo›Ö§a†ôÀÊ~n<’‚ýÂ;^-’nˆP•å°B(B¥¤™òúöLyIpä"^ù·"Œ{`„àF*dŒò¾BdL"¯N/:Þs ‚ðK,¾(’Ü¿ÓOZûêÜ¥ÆoüˆŸÀ ˆ\β#sLd±@­˜1c¡ÉÆãè/…ƒ‰È×RÉŸø*œùä7͹þAPsÍ<ÛaªY&eMhœAˆ#6ÂàµIáp